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Enquiry from Online Galleries regarding "Charles Dickens Daily News Enameled Metal Sign by Willing & Co London"
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Look at what I found on the Online Galleries website!
The newspaper was competing with The Times and was discussing controversial subjects and political arguments. Willing & Co, which name is in the bottom right corner, was established in 1840 and was one of the largest advertising contractors of the time arranging wall space, advertising, printing and posting. At the time it payed the owners better to let the outside walls for advertising than to let the interior for dwelling purposes.
This sign was most likely used as an advertisement for the newspaper at the turn of the century at one of the busiest parts of London featuring 67 Fleet Street which is believed to be the newspaper's headquarters of the time.
Note that the sign is bended, it cannot be easily straightened as the straightening process crumbles the front layer of the enamel. The sign has been restored and covered with protective coating. The depth given depth of the sign accounts for the bend.
|Height||30.30 inch||(76.96 cm)|
|Width||48.00 inch||(121.92 cm)|
|Depth||1.97 inch||(5.00 cm)|
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